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Domotex 2018

12-15 Jan, 2018

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New Wicanders Portfolio Premiere @ Domotex 2018

Considered the European leading fair for floor coverings Domotex will be hosting the premiere of the new Wicanders Portfolio and 2018 Novelties.

More than 1,400 attendees will be visiting Hannover and will have the opportunity to get to know how Wicanders will be presenting its portfolio to the market 2018 onwards.

As the result of a in-depth market consultation the brand is now organized always with a client-focus and aligned with the normal flooring selection process that usually has the visual as a starting point. So, Cork, Wood and Stone are now the first level of choice, followed by a subdivision related with the product’s characteristics (by level of use, resistance, price, etc.).

Cork, Wood and Stone are now the first level of choice.

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Besides presenting the new portfolio structure, Wicanders will also be showcasing all the 2018 Novelties: Wood Hydrocork Wide and Wood Essence.

Wood Hydrocork Wide collection, maintains Hydrocork´s main characteristics, such as low thickness, easy installation and waterproof, and introduces 7 new articles in a new dimension - 1225x195x6 mm - aligned with the market trends and demand for wider planks. Traditionally used on rustic settings, wide planks are now making their way onto modern homes. A bolder option in interior design.

Wood Hydrocork Wide collection, maintains Hydrocork´s main characteristics, such as low thickness, easy installation and waterproof.

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Aligned with its heritage of sustainable products, Wicanders is also launching the Wood Essence product range, the result of the investment in a new and innovative digital printing technology. With 14 new remarkably realistic wood visuals, this collection is presented in long board dimensions (1830x185x11,5 mm) and a collection that places a high bet in sustainability, where the visual is printed directly into cork, not requiring the use of PVCs or similar.

Wicanders is launching the Wood Essence product range, the result of the investment in a new and innovative digital printing technology

Fairs | Domotex | New Portfolio | Wood Essence | Hydrocork

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